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Mission and Vision


The vision of the company is to be the ‘Leading independent player in the global Gears & Transmissions Space’.

This we wish to achieve through a two pronged approach of developing a portfolio of products thereby being able to provide a differentiated product offering to our customers and extensive focus on operational excellence thereby improving internal efficiencies in the system.

Core Purpose

Our Core purpose is derived from the Mahindra Group’s purpose:

We will challenge conventional thinking and innovatively use all our resources to drive positive change in the lives of our stakeholders and communities across the world, to enable them to Rise.

Core Values

We are governed by the Core values of the Mahindra Group. They are an amalgamation of what we have been, what we are and what we want to be. These values are the compass that guides our actions, both personal and corporate. They are:
  • Good Corporate Citizenship: We will continue to seek long term success in alignment with the needs of the communities we serve. We will do this without compromising on ethical business standards.
  • Professionalism: We have always sought the best people for the job and given them the freedom and the opportunity to grow. We will continue to do so. We will support innovation and well reasoned risk taking, but will demand performance.
  • Customer first: We exist and prosper only because of the customer. We will respond to the changing needs and expectations of our customers speedily, courteously and effectively.
  • Quality focus: Quality is the key to delivering value for money to our customers. We will make quality a driving value in our work, in our products and in our interactions with others. We will do it 'First Time Right.'
  • Dignity of the individual: We will value individual dignity, uphold the right to express disagreement and respect the time and efforts of others. Through our actions, we will nurture fairness, trust, and transparency